Navigating Expressions of Femininity in Online Influencer Culture: A Content Analysis of Collegiate Women Athlete Branding in the Age of “Name, Image, and Likeness”
Journalism & Mass Communication Quarterly
Published online on January 28, 2025
Abstract
Journalism & Mass Communication Quarterly, Ahead of Print.
The National Collegiate Athletic Association’s 2021 “name, image, and likeness” policy granted athletes the right to their own publicity and allowed them to build complex, digital brands. Using Goffman’s theory of self-representation, this article ...
The National Collegiate Athletic Association’s 2021 “name, image, and likeness” policy granted athletes the right to their own publicity and allowed them to build complex, digital brands. Using Goffman’s theory of self-representation, this article ...