Conceptualizing and Testing Public Expectations for Corporate Social Advocacy: A Strategic Issue Management Approach
Journalism & Mass Communication Quarterly
Published online on November 25, 2024
Abstract
Journalism & Mass Communication Quarterly, Ahead of Print.
This study examines public expectations regarding Corporate Social Advocacy (CSA) using the framework of strategic issue management (SIM). A 14-item, single-factor scale was developed to measure CSA expectations, which was validated through four surveys. ...
This study examines public expectations regarding Corporate Social Advocacy (CSA) using the framework of strategic issue management (SIM). A 14-item, single-factor scale was developed to measure CSA expectations, which was validated through four surveys. ...