The Impact of the 2020 BLM Resurgence on the Racial Representations of Ads and Ad Evaluations: Analysis of Super Bowl Ads
Journalism & Mass Communication Quarterly
Published online on September 12, 2024
Abstract
Journalism & Mass Communication Quarterly, Ahead of Print.
Using ads from four Super Bowl broadcasts (2019–2022), we examined the impacts of the 2020 Black Lives Matter (BLM) resurgence on the ad representations of diverse racial groups and the evaluations of ads featuring Black models. Findings show increases in ...
Using ads from four Super Bowl broadcasts (2019–2022), we examined the impacts of the 2020 Black Lives Matter (BLM) resurgence on the ad representations of diverse racial groups and the evaluations of ads featuring Black models. Findings show increases in ...