Contextualizing Trust: Geo-Ethnic Media, Relatable Storytelling, and Audience Trust
Journalism & Mass Communication Quarterly
Published online on February 24, 2026
Abstract
Journalism & Mass Communication Quarterly, Ahead of Print.
This study explores strategies geo-ethnic journalists use to build trust within ethnic minority communities, addressing two gaps in existing literature. First, while much research discusses ethnic media functions, it often remains separate from journalism ...
This study explores strategies geo-ethnic journalists use to build trust within ethnic minority communities, addressing two gaps in existing literature. First, while much research discusses ethnic media functions, it often remains separate from journalism ...