“I Think It’s Exciting and Frightening at the Same Time”: Audience Sentiments Toward the Use and Labeling of Generative AI in Journalism
Journalism & Mass Communication Quarterly
Published online on November 12, 2025
Abstract
Journalism & Mass Communication Quarterly, Ahead of Print.
This study explores audience sentiments toward generative artificial intelligence (AI) in journalism by analyzing in-depth qualitative interviews with Danish news consumers. Findings show that while the users acknowledge AI’s potential to improve ...
This study explores audience sentiments toward generative artificial intelligence (AI) in journalism by analyzing in-depth qualitative interviews with Danish news consumers. Findings show that while the users acknowledge AI’s potential to improve ...