When Consumers Smell a Sell in Personal Stories: How Influencer Narratives Backfire and the Role of Sponsorship Disclosures
Journalism & Mass Communication Quarterly
Published online on October 22, 2025
Abstract
Journalism & Mass Communication Quarterly, Ahead of Print.
The rapid growth of social media has prompted many corporations to collaborate with social media influencers (SMIs) to create sponsored personal stories to engage their consumers. While the positive effects of narrative transportation have been examined ...
The rapid growth of social media has prompted many corporations to collaborate with social media influencers (SMIs) to create sponsored personal stories to engage their consumers. While the positive effects of narrative transportation have been examined ...