Enhancing Credibility in Programmatic Advertising: A Conceptual Model of Transparency, Optimality, and Safety Surveillance
Journalism & Mass Communication Quarterly
Published online on April 12, 2025
Abstract
Journalism & Mass Communication Quarterly, Ahead of Print.
Programmatic advertising (PA) has revolutionized the digital marketing landscape, providing automated and data-driven solutions for advertisers. However, concerns regarding the credibility of PA platforms have emerged, necessitating a comprehensive ...
Programmatic advertising (PA) has revolutionized the digital marketing landscape, providing automated and data-driven solutions for advertisers. However, concerns regarding the credibility of PA platforms have emerged, necessitating a comprehensive ...