From Quantification to Donor Appreciation: Post-Humanitarianism and Discursive Strategies of NGO Legitimacy on Social Media
Journalism & Mass Communication Quarterly
Published online on April 29, 2026
Abstract
Journalism & Mass Communication Quarterly, Ahead of Print.
Approaching legitimacy discourses through the lens of post-humanitarianism, this study examines discursive legitimacy strategies in international NGOs’ social media communication. The findings identify seven strategies through which NGOs negotiate ...
Approaching legitimacy discourses through the lens of post-humanitarianism, this study examines discursive legitimacy strategies in international NGOs’ social media communication. The findings identify seven strategies through which NGOs negotiate ...