The Necessary Evolution of Mass Communication Research in a Fragmenting Media Landscape
Journalism & Mass Communication Quarterly
Published online on February 17, 2026
Abstract
Journalism & Mass Communication Quarterly, Volume 103, Issue 1, Page 9-34, March 2026.
With the ongoing evolution of media channels, debates over the concept of mass communication have been reignited. When we live in a society of filter bubbles and AI-generated content, the very notion of a large uniform audience has been undermined. Indeed,...
With the ongoing evolution of media channels, debates over the concept of mass communication have been reignited. When we live in a society of filter bubbles and AI-generated content, the very notion of a large uniform audience has been undermined. Indeed,...