Normalizing platform logic: Motives, strategies and risks of news professionals’ traffic-oriented practices on social media in greater China
Journalism: Theory, Practice & Criticism
Published online on November 17, 2025
Abstract
Journalism, Ahead of Print.
News organizations face mounting challenges in the social media era. This study, informed by the Normalization Process Theory, examines how social media metrics are embedded into the news production routines across Greater China, mapping journalists’ ...
News organizations face mounting challenges in the social media era. This study, informed by the Normalization Process Theory, examines how social media metrics are embedded into the news production routines across Greater China, mapping journalists’ ...