Operating CIMCs: Building an ecosystem for digital publicity and platform governance at the grassroots level in China
Journalism: Theory, Practice & Criticism
Published online on December 30, 2025
Abstract
Journalism, Ahead of Print.
China’s grassroots organizations have established an ecosystem of digital publicity and platform governance by operating county-level integrated media centers (CIMCs). Content marketing and “soft news” production methods have been integrated with ...
China’s grassroots organizations have established an ecosystem of digital publicity and platform governance by operating county-level integrated media centers (CIMCs). Content marketing and “soft news” production methods have been integrated with ...