Is it about the brand or about journalism? A content analysis of brand journalism publications
Journalism: Theory, Practice & Criticism
Published online on July 31, 2025
Abstract
Journalism, Ahead of Print.
Brand journalism refers to a variety of publications that resemble journalistic media in content and design but serve as strategic communication tools for organizations. This study examines the content of brand journalism publications, with a particular ...
Brand journalism refers to a variety of publications that resemble journalistic media in content and design but serve as strategic communication tools for organizations. This study examines the content of brand journalism publications, with a particular ...