Hybrid Institutional Messages and Organizational Legitimacy Across Disparate Stakeholders

Jiawei Sophia Fu, Yu Xu, Katherine R. Cooper, Department of Communication, School of Communication and Information, Rutgers University, New Brunswick, Medill School of Journalism, Integrated Marketing Communications, Northwestern University, College of Communication, DePaul University

Management Communication Quarterly

Published online on January 29, 2026

Abstract

Management Communication Quarterly, Ahead of Print.
Contemporary organizations navigate complex environments where plural institutional logics compete to shape organizational fields. These logics often prescribe contradictory actions, exposing organizations to scrutiny from multifaceted stakeholders with ...