Embracing cuir possibilities: Can ‘consumer researchers’ drop the consumer?
Published online on July 05, 2025
Abstract
Marketing Theory, Volume 26, Issue 2, Page 375-391, June 2026.
This reflective piece presents a critical examination of consumer research and proposes a shift beyond the conventional consumer paradigm. Drawing from a decolonial queer phenomenological approach – to embracecuirpossibilities – we emphasise its ...
This reflective piece presents a critical examination of consumer research and proposes a shift beyond the conventional consumer paradigm. Drawing from a decolonial queer phenomenological approach – to embracecuirpossibilities – we emphasise its ...