Becoming the Black body: How (dis)comfort within affective atmospheres drives empowerment practices in Brazilian Black activism
Published online on April 25, 2025
Abstract
Marketing Theory, Volume 26, Issue 2, Page 245-270, June 2026.
Our study examines affective atmospheres within a racialized digital enclave in Brazil. By tracing the flow of (dis)comfort within the collective’s affective atmosphere, we highlight how emotional misalignments permeate the discursive structure of this ...
Our study examines affective atmospheres within a racialized digital enclave in Brazil. By tracing the flow of (dis)comfort within the collective’s affective atmosphere, we highlight how emotional misalignments permeate the discursive structure of this ...