Influencing for the greater good: Data mining of social media influencers’ social cause communication
Published online on May 17, 2025
Abstract
New Media & Society, Volume 28, Issue 6, Page 2592-2614, June 2026.
Recently, social media influencers have promoted social campaigns and movements, contributing to heightened interest and concern among the public about social causes. This study explores influencers’ social cause communication to understand message ...
Recently, social media influencers have promoted social campaigns and movements, contributing to heightened interest and concern among the public about social causes. This study explores influencers’ social cause communication to understand message ...