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Illuminating the invisible: Development and psychometric test of a multi-dimensional measure of consistent online lurking (COOL)

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New Media & Society

Published online on

Abstract

New Media & Society, Volume 28, Issue 8, Page 4011-4028, August 2026.
Online lurking is a common behavior but defining it and understanding its motivations is complex. Various definitions and measurements for online lurking have been employed but have often suggested “lurking” to be conflated with other behaviors. This ...