Swiping through the stars: Exploring identity and intimacy through astrology sensemaking on Douyin
Published online on May 29, 2025
Abstract
New Media & Society, Volume 28, Issue 7, Page 3368-3387, July 2026.
Astrology on social media has emerged as an important influence in shaping personal self-concepts and relationships. Building on the sensemaking theory, this study employs semi-structured interviews to explore how individuals make sense of astrology short ...
Astrology on social media has emerged as an important influence in shaping personal self-concepts and relationships. Building on the sensemaking theory, this study employs semi-structured interviews to explore how individuals make sense of astrology short ...