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Multichannel Philanthropists Versus Cash Contributors: Segmenting Charitable Donors in the Digital Age

Nonprofit and Voluntary Sector Quarterly

Published online on

Abstract

Nonprofit and Voluntary Sector Quarterly, Ahead of Print.
Recent years have witnessed a radical shift towards digital charitable giving. Existing studies typically investigate a single donation channel, coming at the expense of a more holistic understanding of donor channel preferences. The current study seeks ...