Multichannel Philanthropists Versus Cash Contributors: Segmenting Charitable Donors in the Digital Age
Nonprofit and Voluntary Sector Quarterly
Published online on December 30, 2025
Abstract
Nonprofit and Voluntary Sector Quarterly, Ahead of Print.
Recent years have witnessed a radical shift towards digital charitable giving. Existing studies typically investigate a single donation channel, coming at the expense of a more holistic understanding of donor channel preferences. The current study seeks ...
Recent years have witnessed a radical shift towards digital charitable giving. Existing studies typically investigate a single donation channel, coming at the expense of a more holistic understanding of donor channel preferences. The current study seeks ...