No Gifts, No Strings: How a Good Cause Stands on Its Own
Nonprofit and Voluntary Sector Quarterly
Published online on December 17, 2025
Abstract
Nonprofit and Voluntary Sector Quarterly, Ahead of Print.
Volunteers are vital for nonprofit organizations, yet recruiting them remains a challenge. This study evaluates two common strategies – Gift-Exchange and the Foot-in-the-Door (FITD) technique – in recruiting episodic volunteers. In a field experiment with ...
Volunteers are vital for nonprofit organizations, yet recruiting them remains a challenge. This study evaluates two common strategies – Gift-Exchange and the Foot-in-the-Door (FITD) technique – in recruiting episodic volunteers. In a field experiment with ...