Preaching to the choirs. Political parties’ online targeting strategies in multi-party systems
Published online on February 05, 2026
Abstract
Party Politics, Ahead of Print.
Research suggests that political campaigns use online political microtargeting to mobilize a party’s existing voter base rather than to persuade new voters. However, most studies have been conducted in the US, where low turnout and high partisanship ...
Research suggests that political campaigns use online political microtargeting to mobilize a party’s existing voter base rather than to persuade new voters. However, most studies have been conducted in the US, where low turnout and high partisanship ...