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When memes govern: A study of TikTok video memes in the 2024 US presidential election

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Party Politics: The International Journal for the Study of Political Parties and Political Organizations

Published online on

Abstract

Party Politics, Ahead of Print.
Despite the rapid growth of video-based memes, their actual influence on politics remains underexplored. This study investigates how political memes on TikTok affected the 2024 U.S. presidential election. Using a mixed-methods design, we combined expert ...