Beyond Informing and Entertaining: Developing and Validating a Scale for Perceived Effects of Watching Science Videos on Social Media
Science Communication: Linking Theory and Practice
Published online on April 14, 2026
Abstract
Science Communication, Ahead of Print.
In algorithmically curated environments where science videos reach audiences primarily through incidental exposure rather than active seeking, understanding viewers’ perceived effects provides insights for communicating science effectively. We developed ...
In algorithmically curated environments where science videos reach audiences primarily through incidental exposure rather than active seeking, understanding viewers’ perceived effects provides insights for communicating science effectively. We developed ...