“I Have an Ally, but It’s on My Face”: Makeup as Code Switching in Science Communication
Science Communication: Linking Theory and Practice
Published online on January 21, 2026
Abstract
Science Communication, Ahead of Print.
This study explores makeup use as a form of code switching among women in science communication. Drawing on Goffman’s dramaturgical theory and Butler’s concept of performativity, it examines how appearance is strategically adapted to navigate expectations ...
This study explores makeup use as a form of code switching among women in science communication. Drawing on Goffman’s dramaturgical theory and Butler’s concept of performativity, it examines how appearance is strategically adapted to navigate expectations ...