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Global Dynamics of Climate Change Imagery: Emotional and Engagement Effects Across Visual Frames on Twitter/X

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Science Communication: Linking Theory and Practice

Published online on

Abstract

Science Communication, Ahead of Print.
This study examines how climate change is visually framed on Twitter/X and how these frames influence users’ emotional responses and engagement across languages. Using automated image analysis of over three million images posted between 2019 and 2022, we ...