When Visual-Verbal Overlap Matters: Examining Its Boundary Conditions in Communicating Innovations
Science Communication: Linking Theory and Practice
Published online on December 15, 2025
Abstract
Science Communication, Ahead of Print.
Using abstract-concrete cognition, dual coding theory, and exemplification theory, we conducted two online experiments assessing public perceptions of ongoing research aimed at developing reduced-gluten wheat and reduced-allergen peanuts using ...
Using abstract-concrete cognition, dual coding theory, and exemplification theory, we conducted two online experiments assessing public perceptions of ongoing research aimed at developing reduced-gluten wheat and reduced-allergen peanuts using ...