The Persuasive Impact of Narrative Richness in Antibiotic Stewardship Communication: The Roles of Emotions, Psychological Distance, and Self-Referencing
Science Communication: Linking Theory and Practice
Published online on October 24, 2025
Abstract
Science Communication, Ahead of Print.
This study examines how narrative richness—defined as detail and elaboration in characters, plot, and context—shapes persuasive outcomes in antibiotic stewardship messaging. In a single-factor experiment (N= 1,264), compared to lean narratives or ...
This study examines how narrative richness—defined as detail and elaboration in characters, plot, and context—shapes persuasive outcomes in antibiotic stewardship messaging. In a single-factor experiment (N= 1,264), compared to lean narratives or ...