When Leaders Are Hard to Find: Reimagining Opinion Leaders in Sparse Communication Networks
Science Communication: Linking Theory and Practice
Published online on April 14, 2026
Abstract
Science Communication, Ahead of Print.
Diffusion of innovations theory proposes that opinion leaders can enhance the success of science communication campaigns. Such strategies hinge on an assumption that target communities include well-connected and trusted members who need only be identified ...
Diffusion of innovations theory proposes that opinion leaders can enhance the success of science communication campaigns. Such strategies hinge on an assumption that target communities include well-connected and trusted members who need only be identified ...