Video Production Attributes as Tactics for Communicating Science on Social Media
Science Communication: Linking Theory and Practice
Published online on April 14, 2026
Abstract
Science Communication, Ahead of Print.
The present study empirically tests video production tactics for TikTok- and Instagram-like videos that can be employed to achieve specific, short-term communication objectives. Using the Strategic (Science) Communication as Planned Behavior (SCPB) model ...
The present study empirically tests video production tactics for TikTok- and Instagram-like videos that can be employed to achieve specific, short-term communication objectives. Using the Strategic (Science) Communication as Planned Behavior (SCPB) model ...