From Doubt to Action: Examining the Potential of AI Comments in Promoting Health Information Seeking on Social Media
Science Communication: Linking Theory and Practice
Published online on November 06, 2025
Abstract
Science Communication, Ahead of Print.
Using a 2 (social endorsement: high vs. low) × 2 (AI comment type: approving vs. disapproving) experiment, we examine how AI-generated comments and social endorsement cues jointly influence information-seeking intentions in response to social media health ...
Using a 2 (social endorsement: high vs. low) × 2 (AI comment type: approving vs. disapproving) experiment, we examine how AI-generated comments and social endorsement cues jointly influence information-seeking intentions in response to social media health ...