Examining the Use of Aggressive Satirical Humor on Perceptions of Trustworthiness in Communication About Renewable Energy
Science Communication: Linking Theory and Practice
Published online on July 08, 2025
Abstract
Science Communication, Ahead of Print.
We examined the effects of gentle and harsh satire on perceived trustworthiness of a scientist in an audio clip. Using a three-condition between-subjects survey experiment (N= 723), we found that respondents in the experimental (vs. control) conditions ...
We examined the effects of gentle and harsh satire on perceived trustworthiness of a scientist in an audio clip. Using a three-condition between-subjects survey experiment (N= 723), we found that respondents in the experimental (vs. control) conditions ...