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When Scientists Share Their Struggles: How Scientists’ Self-Presentation on Social Media Influences Public Perceptions, Support for Science, and Information-Seeking Intentions

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Science Communication: Linking Theory and Practice

Published online on

Abstract

Science Communication, Volume 48, Issue 2, Page 189-216, April 2026.
Casual recommendations for scientists to “be human” and to “bring the public alongside the scientific process” have generated plethora of such interactions on social media. This study explores different self-presentation tactics, like sharing their ...