The Persuasion Effects of Vaccination Message: The Interactive Effects of Language Style, Source Type, and the Provision of Choice
Science Communication: Linking Theory and Practice
Published online on March 28, 2025
Abstract
Science Communication, Volume 48, Issue 2, Page 248-279, April 2026.
Leveraging psychological reactance theory, this study seeks to explore the interactive effects between message features and source characteristics on psychological reactance and persuasion outcomes relating to flu vaccine intention through a between-...
Leveraging psychological reactance theory, this study seeks to explore the interactive effects between message features and source characteristics on psychological reactance and persuasion outcomes relating to flu vaccine intention through a between-...