Repositioning Africa in the Global Social Marketing Dialogue: Evidence, Voice and Institutionalisation

Debbie Ellis, Lucy Nyundo, Menna Kamel, Paul Blaise Issock Issock, School of Commerce, University of KwaZulu-Natal, South Africa, Zambia Institute of Marketing, Insan Social Marketing Company, School of Business Sciences, University of the Witwatersrand, South Africa

Social Marketing Quarterly

Published online on February 24, 2026