Tailoring Air Quality Communication for Outdoor Workers: Effects on Information Seeking

Ashley A. Anderson, Katie Abrams, Channing Bice, Bonne Ford, Milena Guajardo, Sheryl Magzamen, Brandon McGuire, Jeffrey Pierce, Emily V. Fischer, Department of Journalism and Media Communication, Colorado State University, Fort Collins, Cooperative Institute for Research in the Atmosphere, Colorado State University, Fort Collins, Department of Atmospheric Science, Colorado State University, Fort Collins, Department of Environmental and Radiological Health Sciences, Colorado State University, Fort Collins, Department of Epidemiology, Colorado School of Public Health, Fort Collins

Social Marketing Quarterly

Published online on February 14, 2026

Abstract

Social Marketing Quarterly, Volume 32, Issue 2, Page 206-226, June 2026.
BackgroundOutdoor air quality has significant health effects for susceptible groups, such as outdoor workers. Identifying motivations for such audiences to seek information about air quality is important to inform evidence-based practices to protect ...