Eat.Move.Save.: Implementation and Evaluation of a Social Marketing Campaign Prioritizing Reach to Adults Eligible for SNAP-Ed

Kerri L. Raymond, Shelby Owen, Caitlin Kownacki, Beth Peralta, Brenda Wolford, Kara Wise, Jennifer McCaffrey, Community Health, Altarum Institute, Family and Consumer Sciences, University of Illinois Urbana-Champaign

Social Marketing Quarterly

Published online on December 23, 2025

Abstract

Social Marketing Quarterly, Volume 32, Issue 2, Page 190-205, June 2026.
Background and Situation AnalysisSocial marketing campaigns are an effective, multi-channel approach for widespread dissemination of public health messages. When campaigns first launch, developers of the campaign should assess reach and effectiveness ...