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Exploring Food Waste Message Framing on X: A Social Network Analysis

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Social Marketing Quarterly

Published online on

Abstract

Social Marketing Quarterly, Volume 32, Issue 2, Page 167-189, June 2026.
BackgroundFood waste has doubled since 2021. International organizations and researchers argue that multiple stakeholders—and the field of marketing in particular—can help mitigate this problem by promoting sustainable lifestyles through social media. ...