Program Directors’ Beliefs on Implementing a Mandatory Sustainability Course: A University-Wide Study

Guido M. van Koningsbruggen, Ana Isabel Lopes, Jolien Arendsen, Jorim J. Tielbeek, Department of Communication Science, Vrije Universiteit Amsterdam, The Netherlands, Sustainability Office VU, Vrije Universiteit Amsterdam, The Netherlands, Department of Psychiatry, Amsterdam UMC, The Netherlands

Social Marketing Quarterly

Published online on February 25, 2026

Abstract

Social Marketing Quarterly, Ahead of Print.
BackgroundClimate change poses significant risks to student well-being, yet sustainability education remains limited in higher education curricula. University program directors play a key role in providing sustainability education. This research examined ...