More Space for Place in Social Marketing: A Conceptual Framework
Published online on December 24, 2025
Abstract
Social Marketing Quarterly, Volume 32, Issue 2, Page 127-145, June 2026.
BackgroundThe social marketing mix is an accepted tool for effective interventions. Definition and utilisation of place, the third P from the social marketing mix, have long challenged social marketers. Multi-disciplinary and systems thinking may help to ...
BackgroundThe social marketing mix is an accepted tool for effective interventions. Definition and utilisation of place, the third P from the social marketing mix, have long challenged social marketers. Multi-disciplinary and systems thinking may help to ...