Enhancing Social Marketing Education Through Experiential Learning: A Case Study of a Student Project for the Visually Impaired
Published online on September 24, 2025
Abstract
Social Marketing Quarterly, Volume 32, Issue 1, Page 102-123, March 2026.
Background and Situation AnalysisAn experiential learning project in an undergraduate consumer behavior course is presented as a case study of how to utilize social marketing principles in marketing courses. It is intended for educators, academics, and ...
Background and Situation AnalysisAn experiential learning project in an undergraduate consumer behavior course is presented as a case study of how to utilize social marketing principles in marketing courses. It is intended for educators, academics, and ...