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Social Marketing Interventions Mix for Changing Littering Behavior: An Exploratory Factor Analysis

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Social Marketing Quarterly

Published online on

Abstract

Social Marketing Quarterly, Volume 32, Issue 1, Page 83-101, March 2026.
BackgroundLittering, the incorrect disposal of waste has become a widespread and costly social issue globally. Consequently, sustainable management of litter has evolved into a global necessity, highlighting its essential role in attaining various ...