Using Community Feedback to Identify Conservation Actions for a Zoo
Published online on October 24, 2025
Abstract
Social Marketing Quarterly, Volume 32, Issue 1, Page 33-56, March 2026.
BackgroundModern zoos seek to support their audiences in taking conservation action. To increase participation and maximize environmental impact, zoos should consider their community members’ perspectives from the outset -- i.e., in the selection of the ...
BackgroundModern zoos seek to support their audiences in taking conservation action. To increase participation and maximize environmental impact, zoos should consider their community members’ perspectives from the outset -- i.e., in the selection of the ...