Reflection on Social Marketing in Pakistan

Amna Arif, M Bilal Akbar, Asma Jamil, Institute of Business and Information Technology, University of the Punjab, Department of Marketing, Nottingham Buisness School, Nottingham Trent University, Department of Market and Consumer Research

Social Marketing Quarterly

Published online on September 04, 2025

Abstract

Social Marketing Quarterly, Volume 32, Issue 1, Page 3-32, March 2026.
BackgroundPakistan offers a unique cultural, historical, and geographical blend. Its geographical positioning holds strategic significance for South Asia, as it is situated between India and China, the two largest economies in the region. Since its ...