Demographics shaping memorable wellness tourism experiences: A comparative analysis

Shakila DahanayakeDepartment of Tourism , Hospitality Management, Faculty of Management Studies, Rajarata University of Sri Lanka, Sri Lanka, Bandara WanninayakeDepartment of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, Ruwan RanasingheDepartment of Tourism Studies, Uva Wellassa University, Sri Lanka

Tourism and Hospitality Research

Published online on December 02, 2024

Abstract

Tourism and Hospitality Research, Ahead of Print.
This study addresses gaps in literature and empirical research by investigating international wellness tourists in Sri Lanka, segmenting them by memorable wellness tourism experiences (MWTE), and analyzing differences in demographics, travel patterns, and ...