SMEs and digital marketing: A perspective of behavioral reasoning theory
Tourism and Hospitality Research
Published online on November 21, 2024
Abstract
Tourism and Hospitality Research, Ahead of Print.
This study explores the reasons (for/against) affecting Malaysian SMTHEs owners' attitudes and intentions to use digital marketing strategies using the BRT. The data was collected via a survey questionnaire, and PLS-SEM was used to assess the research ...
This study explores the reasons (for/against) affecting Malaysian SMTHEs owners' attitudes and intentions to use digital marketing strategies using the BRT. The data was collected via a survey questionnaire, and PLS-SEM was used to assess the research ...