The adoption of metaverse-related technologies in tourism companies
Tourism and Hospitality Research
Published online on October 09, 2025
Abstract
Tourism and Hospitality Research, Ahead of Print.
The tourism industry has been forced to develop technological innovations to maintain its competitiveness and offer attractive services in a context in which the Metaverse is an emerging concept with little development explored in the literature. In order ...
The tourism industry has been forced to develop technological innovations to maintain its competitiveness and offer attractive services in a context in which the Metaverse is an emerging concept with little development explored in the literature. In order ...