Exploring customer experiences and sentiments in Chinese glamping realities: A machine learning approach

Limin ZhengUCSI Graduate Business School, UCSI University, Kuala Lumpur, Tat-Huei ChamUCSI Graduate Business School, UCSI University, Kuala Lumpur, Swinburne University of Technology Sarawak Campus, Tashkent State University of Economics, Universitas Multimedia Nusantara, Faculty of Business, Sohar University

Tourism and Hospitality Research

Published online on September 03, 2025

Abstract

Tourism and Hospitality Research, Ahead of Print.
As a sustainable tourism trend blending luxury and nature, glamping has recently experienced a sharp rise in popularity. Extant literature investigates factors contributing to service quality of glamping but lacks comprehensive insights into glampers’ ...