Exploring tourists’ schemas and information needs in drive tourism: A naturalistic inquiry to inform audio guide content
Tourism and Hospitality Research
Published online on May 29, 2025
Abstract
Tourism and Hospitality Research, Ahead of Print.
Drive tourism emphasizes exploration and autonomy, creating a demand for adaptable information delivery tailored to travelers’ unique needs. Through semi-structured interviews, this study explores tourists’ cognitive frameworks (schemas) of drive tourism ...
Drive tourism emphasizes exploration and autonomy, creating a demand for adaptable information delivery tailored to travelers’ unique needs. Through semi-structured interviews, this study explores tourists’ cognitive frameworks (schemas) of drive tourism ...