Assessing tourist satisfaction through extended marketing mix strategies: A study of Kanha National Park

Vishal Saxena, Ashish MishraDepartment of Management Studies, Mangalayatan University, Prashant SharmaDepartment of Mechanical Engineering, Shri Ram Institute of Science and Technology, Arun Kumar SharmaDepartment of Mechanical Engineering, Gyan Ganga College of Technology

Tourism and Hospitality Research

Published online on February 17, 2025

Abstract

Tourism and Hospitality Research, Ahead of Print.
The present research investigates how tourists’ satisfaction at Kanha National Park is influenced by the expanded marketing mix of people, processes, and physical evidence. To determine the connections between the latent variables and customer happiness, ...