Examining tourist desire to remain at chota chardham homestays: The role of religion as a moderator
Tourism and Hospitality Research
Published online on January 28, 2025
Abstract
Tourism and Hospitality Research, Ahead of Print.
The present study explores the influence of tourists’ attitude (TATT), subjective norms (TSN), and perceived behavioral control (TPBC) on their intention to visit homestays (TIVHS) in Chota Chardham, the four prominent religious destinations in ...
The present study explores the influence of tourists’ attitude (TATT), subjective norms (TSN), and perceived behavioral control (TPBC) on their intention to visit homestays (TIVHS) in Chota Chardham, the four prominent religious destinations in ...